Red Dog Music was formed in May 2008 by former management of Sound Control and Turnkey, previously the UK’s largest musical instrument and technology retailers. Frustrated by the general direction of musical instrument shops, we decided that we’d start our own and run it in the way we think music shops should be run.
We are defiantly independent - there are no sinister men in suits and dark glasses telling us what we should and should not do – and the store is both owned and run by musicians. As such, we set out to live up to our motto - “The Friendly Music Store” – not only by offering friendly service to our customers, but genuinely caring about our staff and the wider community, including our suppliers and competitors, and the music world that allows us to exist.
As active musicians ourselves, we hold a passionate belief that musical instruments should not be treated like any other commodity - companies that sell guitars as if they are televisions are completely missing the point - and we stay central to the local Edinburgh music scene, sponsoring nights, helping musicians get gigs, and gigging ourselves in various different bands (from indie to techno to country and everything in between!).
Embracing the Web
In October 2008, we launched our online music store here at www.reddogmusic.co.uk with similar principals: to make shopping for musical equipment online easy, friendly and hassle-free. We know that you just want to find the sort of gear you like and slaver over it, not spend hours trawling through pages of stuff you don’t like but that someone somewhere wants you to like.
As a young, tech-savvy company, we are fully involved in making sure the back-end of the website - the fulfillment of your orders - is as slick as anything out there, and are always on the lookout for new ways to make your online experience with us amazing, so if you have any bright ideas, please get in touch!
Our First Award
We are proud to say that in October 2009 (only 16 months after we first opened our doors) we were voted “Best Independent Retailer” in the Music Industries Association’s annual awards ceremony. This is a hotly contested award between the 2,000 or so music shops in the UK, and this is the first time it’s been won by a company after only one year in business.
Since then (and despite the worst recession in living history) the company's gone from strength to strength.
In 2013, we opened a showroom in London’s Clapham shifting our focus to high end studio equipment but still providing the same friendly, knowledgeable service we have become known for.
Hot on the heels of opening the Clapham showroom, in 2014 we launched an innovative partnership with Relentless Energy Drink to open a "pop-up" store on London's legendary Denmark Street, offering hands-on advice and a drop-in space for the capital’s top musicians and performers.
In 2014 and ‘15 our achievements were once again recognised with another brace of awards: the Music Industries Association “Best Retailer (Medium)” in 2014 and the Edinburgh Chamber of Commerce “Best Performing Business” in 2015, both huge honours for us and a testament to the hard work, positive attitude, and determination of all our staff.
We are passionate about creating the best in-store and online experience possible and refuse to rest on our laurels, and we still have loads of ideas about the future of music retail that we are yet to make happen.
Watch this space!