Alesis produce pretty much EVERYTHING that falls under the “tech” umbrella - from keyboards to synthesizers; hard disk recorders to iPod recorders; electronic drums, mixers, signal processors, effects units, amps, speakers... the list goes on. But don’t let that make you think that Alesis don’t specialize in anything.
Their main aim is to inspire musical creativity and innovation through new technology. In their own words, they want to help “develop musical experiences”, rather than just sell products and services. This is the very thing that sustains Alesis and why they are favourites amongst musicians, producers and engineers. Basically, they specialize in the future – and the future is cool.